Target announced plans Friday to phase out its multi-level marketing service, which helped millions of people find their way to its online store and online store.
The move follows the company’s decision to sell off its stock in May.
“Target will not continue to sell multi-channel marketing services to Target retail stores and Target online retail stores,” the company said in a statement.
Target said it will no longer sell Target Marketing Solutions, which is a free marketing tool for Target.
In May, Target said its online retail sales would end in 2020 and that the retailer would stop selling online stores.
In June, the company announced plans to sell its stock and stop selling the Target Marketing Suite, a free service that allowed shoppers to buy merchandise and make purchases at Target.
The company also said it would stop marketing Target products at its own stores.
Target’s multi-media business has been on a downward slide in recent years, with revenue shrinking by 20% in the third quarter of last year.
The Target media business was the company first to see a loss in the fourth quarter of 2016.
Target reported net income of $9.3 billion in the quarter, compared to $8.7 billion a year earlier.
Target has said that it expects the business to lose as much as $20 billion in 2017.