Korea’s Hyundai Motor Corp. on Wednesday unveiled its first-ever Korean-branded car.
The company said it will launch the Kia Elon in late March, a vehicle that has been the subject of speculation that it will be the flagship vehicle for the Kias first global crossover to come out in the U.S.
The Elon is a premium sedan that will be priced from about $30,000 to about $60,000, depending on its trim level.
The Kia is currently available in North America only with an MSRP of about $35,000.
It was first introduced in China as the QZ60 and is expected to be a more popular product in China, where Hyundai already has a presence, than in Korea.
Hyundai’s Elon comes with a seven-seat cabin, with a base price of $50,000 and an MSR of about 1,500, according to the company.
The Elon also comes with an all-wheel-drive version that will come standard on all models starting in 2019.
The Hyundai Elon will also be the first vehicle in the Korean market to offer a touchscreen-equipped smartphone and be the world’s first crossover with a fully self-driving system.
The company also announced that it would begin selling the Kiala, a two-seater hatchback, for $35 in North and South Korea.
The hatchback will also have a base model price of about 40,000 won ($31,600), and a top model of about 65,000 Won ($50,100).
The Kialab will be available for about the same price starting in 2020.
Hyde is the second-largest automaker in the world by sales.
Its market share is shrinking, and the company’s sales are slowing as it tries to regain its lost market share from China, which it lost to the Japanese automaker Toyota in the 2016 and 2017 model years.
Hyundai had already announced that the Elon and Kialas new model, the QX60, will come in the spring.