MTV News is asking women in the UK market to vote on which brand they would choose to buy.
The poll is the latest attempt by the magazine to try and encourage women to shop at women’s clothing and footwear brands, which have been criticised for focusing on products that cater to men’s needs.
A spokesperson for MTV told MTV News the poll was conducted on behalf of brands including H&M, BOGO, Abercrombie & Fitch and Victoria’s Secret.
The brand representatives told MTV they are “very keen to engage with women who are keen to shop online and find a more positive approach to shopping”.
But the survey suggests women’s brands are not immune to criticism.
In the UK, a survey from the Independent Consumer Business (ICBC) found that 42% of women surveyed said they would not shop at a brand if it focused on products such as women’s lingerie, shoes or clothes, compared to just 6% of men.
More:It also found that women were less likely to choose a men’s brand than a women’s brand.
The survey also found women in this market are more likely to buy clothing from brands like Abercra, Victoria’s Secrets, Gilt and Gap than men.
But the brands themselves were more likely than men to recommend women to buy their products.GIFT GAMES, GELTS, WATERGUNS, HEALTH & FITNESS, WOODWORKING, HEART OF THE NEWS: Which is the best-selling men’s fitness and health brand in the world?
Abercrombies & Fitch is the top seller of men’s clothing in the United Kingdom, followed by Abercrave, Aberllys, H&M, Tommy Hilfiger and Paul Smith.
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