Market Day is a time for shopping, dining and shopping, but this year it has been overshadowed by the arrival of another new trend, the Kings Market.
This year the market will have about two dozen stalls selling a wide range of goods from groceries to clothing to home décor.
The market, which will run from March 5 to 19, has been billed as a celebration of local and regional cuisine and the farmers market’s seasonal produce.
But as you browse the stalls, you’ll notice that most of the items are not local, which makes the event an unusual one.
“The Kings Market is kind of a regional phenomenon,” said Victoria King, a marketing professor at the University of Saskatchewan.
King and her team have researched and written about the market for more than a decade, and the team came to believe that it was a cultural phenomenon, rather than a market.
The farmers market will be an opportunity for people to visit a small community that is close to the Kings River and is well-known for its farm-to-table cuisine, said King, who is also a co-founder of the Saskatchewan Food Network.
In addition to the farmers’ market, the farmers markets in the north, south and central areas of the province are all taking place during the King Market.
King said that farmers market shoppers tend to be young and urban-based, which helps explain why it’s been so hard to get people to the market in the past.
I think we’ve come to the point where we are getting older and we are not in a place where we’re looking to expand, she said.
People tend to shop locally and have more limited time, she added.
Many people come to markets for the food and are interested in local and seasonal produce, she pointed out.
The market also helps people connect with one another and find out what other communities have to offer, she suggested. “
There’s a lot of opportunity for us to learn.”
The market also helps people connect with one another and find out what other communities have to offer, she suggested.
As well, the market is a chance for people who don’t know each other to meet and get to know each others.
King pointed out that the King Farmers Market Association is working with other organizations to develop an online map of all the markets across the province.
If you are interested, you can find out more about the event at www.kingfarmsmarket.ca and follow the market on social media.